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Brand identity system for the storage & distribution experts — Marshalls.

Challenge

Brand development to re-communicate what the company stood for.

Solution

We created a collection of marks that would work for both the external and internal facing parts of the business.

Links

https://marshallsofevesham.co.uk

Challenge

Brand development to re-communicate what the company stood for both internally and externally.

Solution

We created a collection of marks that would work for both the external and internal facing parts of the business.

Links

https://marshallsofevesham.co.uk

Challenge

Brand development to re-communicate what the company stood for both internally and externally.

Solution

We created a collection of marks that would work for both the external and internal facing parts of the business.

Links

https://marshallsofevesham.co.uk

Identity

We created a custom hand lettered wordmark for the parent company name as well as a monogram.

Established in 1945 this family run business wanted to better tell their story and stand out from their competitors.

We wanted to create a more memorable mark system which harnessed the name and the legacy blue but embraced a brighter, fresher direction as the company evolves.

Secondary Colour

We kept the original blue respecting the legacy of the company. However we also introduced a secondary yellow colour to bring in flexibility/optionality when it came to marketing and communication.

We developed two internal marks from the parent monogram to encourage team work, ownership and belonging within the companies two core functions (storage and distribution).

Internal Teams

Since the team marks were only for internal use we went with modified monograms. Distribution represented by the arrow (signifying motion and movement) and storage using a more stationary looking triangle (the three sides representing warehousing, handling and management).