Working with brands, startups & individuals to create beautiful products, ideas & services.

I'm Zee a product designer currently crafting at Airfinity. I spend most days trying to understand and simplify complex problem spaces using design thinking (mainly startups and scale-ups but also individuals).

I currently live in a small village (Harlington, UK) with my wife, 3 kids, 3 cats. To get in touch drop me an email at

Caffè Nero (Yoyo)

Product designer operating in the payments & loyalty space. Notable achievements include heading up the design of their B2C ordering experience (click & collect, table service, delivery).

Case Study
Also worked with Dunkin, Krispy Kremes and Mastercard on their Pay By Bank App (open banking) integration.


Product design lead hired to setup the companies first design team. Notable 12 month achievements include hiring 2 key members and crafting a vision for their B2B insights platform (IDA) which introduced a use-case driven customisable dashboard system.

Case Study


Contract product designer for their B2C/B2B payment & loyalty platform. Operating in the open banking / crypto space I designed their MVP which helped them raise $1.9m in seed funding (2021).
Merged with Synalcom (March 2023) one of Frances largest payment providers.


Contract product designer for their hotel booking & payments platform. I contributed to the delivery of the MVP which helped them raise €2.1m seed funding round (Dec 2021).

Prototype Video
You can view a short prototype video that I sent over to clients on one of our review sessions.


A design agency that I founded in 2006 specialising in concept design and art direction for the entertainment industry (startup game studios). We closed shop in 2014.
Key clients included Activision,
Konka Studios, Imagine Publishing
Freejam Studios, Tokyo Game Show


A partner design agency who were pitching to a storage & distribution business based in Evesham. I created two sub-identities to represent and clearly expose the two pillars of their product/service offering (distribution & storage).

Work together?
Or just say hello!

I’ve spent years taking on overflow work from growing design agencies and startups. If you’re interested in working with me (NDA’s happily signed) drop me an email.

For everything else drop me a line at