Design Studio - Heavymask London

Toys & Collectibles.

Red Spartan (2025)

Retailer with a passion for Japanese toys & collectibles.

Red Spartan (2025)

Retailer with a passion for Japanese toys & collectibles.

Red Spartan (2025)

Retailer with a passion for Japanese toys & collectibles.

Challenge.

Helped toys and collectibles specialist develop a brand and growth strategy ready to compete in a crowded marketplace.

Solution.

In addition to launching their first shopify store we helped the team better understand themselves defining a clear mission, brand and growth strategy for 2026.

Live Site

http://redspartantoys.com

Challenge.

Helped toys and collectibles specialist develop a brand and growth strategy ready to compete in a crowded marketplace.

Solution.

In addition to launching their first shopify store we helped the team better understand themselves defining a clear mission, brand and growth strategy for 2026.

Live Site

http://redspartantoys.com

Challenge.

Helped toys and collectibles specialist develop a brand and growth strategy ready to compete in a crowded marketplace.

Solution.

In addition to launching their first shopify store we helped the team better understand themselves defining a clear mission, brand and growth strategy for 2026.

Live Site

http://redspartantoys.com

Helping customers enjoy the passion of collecting — supporting them every step of the way.

Identity.

A simple easy to ready wordmark that works across multiple touch points.

White

#FFFFFF

Grey

#333333

Primary

#333333

Secondary

#FB4F77

Colours.

Collectibles are colourful so we went with an uncompromisingly simple colour palette letting the products do the talking.

Using AI we brought static product shots to life — increasing online engagement and viewing times by as much as 70%.

Adding Motion.

A photo taken on an iPhone, cleaned in Shopify and animated in Midjourney. We tested the static moving picture against the static one and interviewed customers with a product desirability score yielding a 71% boost when viewing the animated version.